Fast-fashion giant SHEIN is currently embroiled in a scandal in France after the discovery of child-like sex dolls for sale on its platform. The DGCCRF (Directorate General for Competition, Consumer Affairs and Fraud Control) reported the issue to the authorities, who deemed the products "child pornography" under French law.

The facts

-The dolls measured approximately 80 cm and were marketed as sex toys, with some models resembling a little girl or a sexualized teddy bear.

-The DGCCRF noted that the descriptions and categories used on the site made it difficult to doubt the pedopornographic nature of the products .

-Faced with the controversy, SHEIN removed the products from its platform as soon as it became aware of them, affirming its cooperation with the authorities.

-The French government has warned that if such behavior were to recur, SHEIN's access to the French market could be banned .

A major ethical and legal problem

Selling these types of products is a crime in France, punishable by up to seven years in prison and a €100,000 fine . Beyond the legal issues, this incident raises serious ethical questions , particularly regarding the sexualization of children and the protection of minors.

It also highlights the responsibility of e-commerce platforms to control the products offered by third-party sellers, and the need to filter any sensitive content.

Implications for SHEIN

This case adds to other recent controversies surrounding the brand, including accusations of abusive working conditions at its suppliers and deceptive business practices in Europe. It damages SHEIN's reputation and demonstrates the increasing pressure exerted by European regulators on international marketplaces.

Challenges for consumers

For users, this event serves as a reminder of the importance of verifying the compliance and legality of products on international platforms. Consumers must remain vigilant and report any suspicious content to protect vulnerable audiences.