Côte d'Ivoire has ambitious tourism goals, embodied in the national strategy "Sublime Côte d'Ivoire," which aims to position the country among the top five African destinations. This momentum is already well underway: according to the World Economic Forum, the country already ranks second among African economies most conducive to tourism development. This success is partly due to the transformation of urban mobility .

A Key Factor in the Tourist Experience

Since 2018, the rise of digital mobility , particularly through ride-hailing services , has played a crucial role in welcoming the millions of tourists who visit each year. Given the often remote location of Ivorian tourist sites, these platforms offer a reliable, flexible, and personalized transportation solution.

Major players like Yango have established themselves in the Abidjan metropolitan area and its surroundings, offering visitors the freedom to choose where and how to get there. This technology-driven mode of transport allows for more frequent service to the country's numerous destinations.

📈 Economic Impact and Growth of the Sector

Improved accessibility thanks to ride-hailing services coincides with a significant expansion of the hotel sector and notable economic growth:

1. Hotel Infrastructure: The number of hotels has increased from 1435 in 2011 to 3320 (target for 2029).
2. Share of GDP: Tourism's contribution to Gross Domestic Product (GDP) has increased from 7.3% in 2019 to a projected 10% in 2025, with an annual growth rate of 6.4% since 2019.

These figures highlight the crucial role of tourism in the economic development of Ivory Coast.

Ride-hailing services: A structuring element

While the tourism sector is experiencing robust growth, ride-hailing services are gradually establishing themselves as a key element of the tourist experience . This is particularly true in the Abidjan region, where the majority of visitor traffic is concentrated. By facilitating access to and exploration of the destination, ride-hailing services contribute directly to achieving Côte d'Ivoire's ambitious domestic tourism goals.