The Ivorian brewing scene is brightening with a new identity. This Thursday, April 30, 2026, SOLIBRA officially unveiled its new brand, SOMBREROS , at a vibrant event at Grin du Z (Angré Djorigibité). More than just a name change, it's a true promise of escape from the leading beverage company in West Africa.

A legacy that is asserting itself

While the name is new, the expertise is very real. Formerly known as Booster Tequila since 2020, the brand began its transformation in 2023 to become SOMBREROS . Inspired by the festive spirit of Mexico and its famous traditional hat, this identity symbolizes joy, togetherness, and boldness.

The experience at the heart of the product

Under the leadership of Marc Pozmentier (CEO of SOLIBRA) and driven by the Sales and Marketing Director, Julien Zayro, this flavored beer is displaying its ambitions:

"From now on, we'll be turning on the TV with SOMBREROS!" — Julien Zayro

With an alcohol content of 5.5% , SOMBREROS positions itself not as a simple drink, but as a sensory immersion. It aims to transform every encounter into an exceptional moment, enhanced by vibrant music and colors.

A modern and premium design

To appeal to an increasingly demanding clientele, the brand has completely redesigned its aesthetics:

1. Transparency: A bottle with a clean design that hints at the quality of the beverage.
2. Practicality: The integration of a pull-off capsule (easy to open) to meet new consumption patterns.
3. Elegance: A decidedly contemporary packaging that meets the premium standards of the market.

Availability and Pricing

True to its policy of proximity, SOLIBRA makes SOMBREROS accessible to all lovers of conviviality through the usual network (maquis, bars, supermarkets, hotels).

The message is clear: with SOMBREROS, the party is just getting started. Viva SOMBREROS!