Mobile phone operator MTN Côte d'Ivoire has taken a decisive step in supporting the Ivorian private sector. On Thursday, November 6, 2025, at the Sofitel Hotel Ivoire in Abidjan, the company officially launched Y'ello PME , an integrated and turnkey digital solution specifically designed to accelerate the digital transformation of Small and Medium Enterprises (SMEs).

According to Jonathan Bollou, Deputy Sales Director in charge of SMEs at MTN Côte d'Ivoire, this initiative responds to a clear finding from an internal study: SMEs, which represent approximately 96% of the national entrepreneurial fabric , are held back by major challenges such as connectivity , online visibility and financial management .

"Small businesses need a phone number to be reachable, internet access to be visible, and digital solutions to manage their transactions and finances," Mr. Bollou reminded.

A bundle of essential services at a preferential price

To overcome these obstacles, Y'ello PME brings together all the essential tools for the modern operation of a business. The offer includes:

1. 📞 A professional phone number .
2. 🌐 Internet access (Box or Fibre optic) , adapted to the company's area.
3. 📧 A professional email service with a domain name.
4. 💻 The creation of a website and a digital business card .
5. 💳 A Mobile Money (MoMo) account to facilitate payments.
6. 📊 Microsoft licenses and an online management tool for optimal traceability of operations.

Flexible pricing and simplified deployment

The solution starts with a basic offer at 14,900 FCFA , complemented by tiered packages at 24,900 FCFA, 44,900 FCFA and 79,900 FCFA , allowing SMEs to choose the level of connectivity and services they need.

MTN specifies that Y'ello PME is designed for flexibility: it can be deployed across multiple sites within the same entity, with billing centralized at headquarters. Furthermore, businesses located in eligible areas automatically switch to fiber optics , ensuring maximum performance.

The operator's stated ambition is to position itself as the trusted partner of Ivorian SMEs. "We want to allow them to focus on their economic and financial performance, without worrying about the technical aspects," concluded Mr. Bollou.